Just One Beer

Concept & Development, Corporate Design, Graphic Design, Illustration, Packaging
Valencia, 2013

This project of applied illustration explores the conceptual and visual development of a new beer brand and its merchandising products – “JUST one BEER”: The recipe for brewing our special beers begins with the finest ingredients and equipment. We produce our beers following the German Purity Law “Reinheitsgebot” from 1516, which requires that beer is made of malt, hops and water. But the most important thing is that we add lots of love and a pinch of magic: our four carefully selected natural flavours which give our beers added character and a freshness incomparable to traditional beers. We see our flavoured beers as relationships that are meant to be: By bringing together Mr. Beer with Mrs. Rose, Mrs. Ginger, Mrs. Mint and Mrs. Honey we create beautifully balanced and reliably honest couples. For us brewing beer means serving a catalyst to bring people together and celebrate life. With a sense of pride and dutiful conviction – and humor. Cheers!

Team: Marta Arraez, Franziska Böttcher, Myriam Carratalá, Irene Palacio